We’re upcycling the invasive devil fish in Mexico and the US into jerky, creating new economic opportunities using a fish previously discarded as by-catch. Thousands of tons of this invasive fish are captured and thrown away each day in Mexico. We purchase this by-catch from local fishermen and hire local community members to fillet fish. We've partnered with co-packers to process the fillet into our El Diablito jerky. Because of the devil fish’s unique texture, El Diablito tastes and feels like beef but doesn’t come with any of the environmental impact associated with traditional meat farming. We launched in early 2020 and are currently scaling distribution. We are also experimenting with ways to process our waste products (particularly the fish's unique skin) into fertilizer, nutritional supplements or even leather.